Cristina Parodi in Parma with her new collection

“Italian craftsmanship and natural fabrics for a woman who does not forget”

The new Spring / Summer 2022 collection of the Crida brand by Cristina Parodi and Daniela Palazzi with the evocative name Levante was presented yesterday at the Ó Donna Boutique in Borgo Tommasini.

“We called it LEVANTE because it is a name that evokes brightness and rebirth and because to us, people of the plains, it reminds us of the Ligurian Riviera, the closest sea, the possible dream of a holiday” says the well-known journalist.

“Crida was born in Bergamo and after a difficult year to forget she wants to start her journey in Italy from a region we love for many reasons: the enchantment of the places, from Portofino to the Cinque Terre, the music of De André, Tenco, Lauzi , Gino Paoli to name just a few of the Ligurian songwriters who created poetry. And then the aromas and flavors of the cuisine, the Recco focaccia, the trofie with pesto, without forgetting the sparkle of the Sanremo festival which represents the history of Italian costume and fashion.

Each of these worlds has enchanted and inspired us.