Crida is a dress that never tires, that dresses you without ever being excessive. A dress made with the best Italian fabrics that remains in the wardrobe without ever going out of fashion. The perfect synthesis of everyday elegance that is worn with joy from morning to evening.
Complete, essential and recognizable: this is the Crida dress
Fluid, without zippers and with refined details in the sleeves and collars. The Crida dress caresses without marking, it is a whisper of timeless femininity, a discreet elegance that arrives on tiptoe but which is made to stay. Beyond the seasons, beyond passing trends, to buy less and do it better, in an ethical and sustainable way.
A deeply Italian 0 km fashion
Natural silks from Como and Tuscany companies, splendid cottons made in Bergamo: Crida is Italian fashion in materials and style. Behind each dress there is a natural fabric that will never damage the environment and will remain beautiful after each wash, but not only. Each garment is a message of love for our country and each one has the name of an Italian place to remember the local origin of the fabrics: it is the unmistakable signature of Crida and its commitment to support our economy and its manufacturing excellence. , Now more than ever.
The story of a friendship that has lasted for over 20 years
Sisters in spirit and style, Cristina Parodi and Daniela Palazzi are the creative duo behind Crida, the brand with which they have given life to the woman they have always imagined: classic and chic, which stands out for its elegance. Together the two friends have turned their all-female bet into reality and today they continue to tell their idea of fashion, which has never changed over the years: Italian, authentic and sustainable.
Cristina Parodi Journalist, TV presenter and ambassador in the field of international cooperation.
Cristina is communication, word, relationship. She has always been curious about stories whether they are news, costume or fashion. He loves clothes because they tell who wears them.
In 2015 she published “You are perfect and you don’t know” a guide to help all women to enhance themselves and not to get the wrong look. Even if in reality he thinks that in life you always learn something from mistakes. Her mantra is to always try to improve oneself by believing in oneself, as taught by the yoga that she practices regularly.
Wife, mother, professional, friend. He’s always in a hurry. She belongs, she says, to that category of imperfect but happy women.
Daniela Palazzi PR, event organizer and stylist
Since childhood she has been designing dresses and knitwear, trying to translate that knowledge of design and modern art that have always accompanied her into her creations. Mother of 4 children who were the watershed of her life, she never abandoned the idea of transforming her passion for fashion into a new job and a new adventure to share with her friend and partner Cristina.
Thus was born Crida, his latest creation.
She is convinced that when you dream you have to do it big and that it is never too late to try.