May Editorial

Are you ready for the Crida tour this spring? As every year, Daniela and I will be traveling across Italy to present Mediterranea, our summer collection, and to meet everyone who wants to enjoy a special experience: discovering our world up close.

For us it’s always an important opportunity to test the garments, understand what women want today, and above all verify the fit of our pieces on different body types. Each of us is unique and special in our beauty, and you know that four years ago we started this adventure with a clear goal: to dress every woman, make her feel comfortable in her clothes, correct the flaws (real or imagined) and highlight her best features.

Don’t forget that we are two women who design and create clothes for women. And we know exactly what women want. So grab a pen and paper or mark your calendars with our dates, because we can’t wait to meet you!

The first stop is in Lecce on May 8th and 9th, where we always feel a bit at home. Lecce is a wonderful city full of elegant, refined women who love color—and at this time they’re already sun-kissed from weekend trips to the sea. The bright hues of our silks and the multi-shade polka dots are perfect for adding a special touch to their wardrobes.

On May 21st and 22nd we’ll be in Rome, where we’ve returned season after season. Roman ladies are gorgeous and love to stand out, so for their special occasions you’ll find our long silk and cotton dresses—ideal for parties and ceremonies from now through summer, allowing for slightly more daring outfits while staying true to Crida’s refined style.

We’re scheduled for Florence on May 26th (date to be confirmed—I’ll let you know soon), where we’ll meet the chic Florentines, aristocratic women who can elevate even the simplest dress with a special piece of jewelry or accessory. They adore long, airy dresses and natural fabrics with delicate floral prints.

The weekend of June 7th we’ll be in Milano Marittima for an exclusive event at Hotel Mare Pineta. We’re always thrilled to explore the world of haute hotellerie, which attracts an international clientele drawn to the Made in Italy we represent. We’ll certainly bring the highlights of our collection: the versatile chemisier for day and night, long yet easy-to-wear dresses, and the travel pants that have been a hit this season with frequent travelers. Plus our new Bermuda shorts—an unmissable summer staple.

For Versilia lovers, you’ll find us in Forte dei Marmi in mid-June—June 13th, 14th, and 15th—with all our lightweight cotton and eyelet beach looks, perfect to throw over your swimsuit, plus the most playful dresses for aperitifs and summer evenings.

And to end beautifully, on the penultimate weekend of June (20th, 21st, and 22nd) we’ll arrive in Capri at Parisienne, the most iconic boutique overlooking the historic Piazzetta. It’s the perfect place to wear our brand-new silk and light-cotton caftans that solve every look from morning to night, styled with Capri sandals and a straw bag.
So, dear friends, mark these dates and message us in Direct if you have any questions or special requests.
See you very soon—and happy spring with Crida!