MAY EDITORIAL

Are you ready for this spring’s Crida Tour? As we do every year, Daniela and I will be traveling across Italy to present “Mediterranea,” our summer collection, and to meet everyone who wants to have a special experience: getting an up-close look at our world.

For us, it is always an important opportunity to test the dresses, understand what women want today, and above all, check the fit of our garments on different body types. Each of us is unique and special in her beauty, and as you know, we began this adventure four years ago with a precise goal: to successfully dress all women, making them feel at ease in their clothes, correcting flaws (which we all have or think we have), and highlighting strengths.

Don’t forget that we are two women who design and create clothes for women. And we know very well what women want. So, grab a pen and paper or mark your calendars with our dates because we are eager to meet you!

The first appointment is in Lecce on May 8th and 9th, where we feel quite at home. Lecce is a wonderful city filled with elegant and refined women who love colors and are already tanned this time of year because they spend their weekends at the sea. The brilliant shades of our silks and the polka dots in many different hues are perfect for adding a special touch to their wardrobes.

On May 21st and 22nd, we will be in Rome, where we have been returning for several seasons now. Roman girls are beautiful and love to be noticed, so for their special occasions, there will be no shortage of our long silk and cotton dresses—perfect for the parties and ceremonies that, from now until summer, allow for outfits that are a bit bolder, yet always in refined Crida style.

On May 26th, we should be in Florence, although the date is not yet confirmed (I’ll let you know for sure shortly). There, we reunite with the ultra-chic, aristocratic Florentine women, capable of embellishing even the simplest dress with a piece of jewelry or a special accessory to make it unique. They love long, weightless dresses and natural fabrics with small floral patterns.

On the weekend of June 7th, for the first time, we will arrive in Milano Marittima for an exclusive event organized by the Hotel Mare Pineta. We are always very happy to explore the world of high-end hospitality, which attracts an international clientele typically drawn to the “Made in Italy” excellence we represent. We will certainly bring the highlights of our collection: the shirt-dresses perfect for day and night, long but easy-to-wear dresses, and the travel pants that have been a huge success this season, especially for those often living out of a suitcase. And then the bermuda shorts—the season’s latest arrival, a must-have for this summer.

For Versilia lovers, you can find us in Forte dei Marmi in mid-June (the 13th, 14th, and 15th) with all our beach looks in light cotton and broderie anglaise—perfect for throwing over a swimsuit—and our most stylish dresses for aperitifs and evenings out.

And to conclude in style, on the penultimate weekend of June (the 20th, 21st, and 22nd), we will reach Capri at La Parisienne, the most iconic shop overlooking the historic Piazzetta. It is the ideal place to wear our brand-new colorful silk and light cotton kaftans that solve every look from morning to night, accessorized with Capri sandals and a straw bag.
So, dear friends, save the dates and message us directly if you have questions or specific requests.
See you very soon.
And have a wonderful spring in Crida!