March Editorial

Thanks to King Giorgio for saying: “I’m tired of seeing a madwoman parading around in her underwear on Via Montenapoleone in Milan. Women turned into objects of desire… and if 50 percent of men love them that way, 50 percent say no”.

The recent Milan Fashion Week in my view strongly reaffirmed this call to elegance. On the runways we saw more substance and style and less exhibitionism. But no one expressed the concept with such clarity as he did. “Dress women with elegance and not just with provocations”: that was his dictum at the end of a magnificent show featuring flowers blossoming on winter garments in velvet and precious silks.

I must say that at this Milan Fashion Week I saw few extravagances and many wearable, elegant trends. Magnificent, luminous coats, low heels paired with evening dresses, retro allure in lightweight skirts matched with heavy menswear-inspired jackets. Even corsets and veiled hats reappeared—timeless symbols of our grandmothers’ feminine charm.

One must know the past, understand where we come from, to grasp who we are today. Fashion is not only the guardian of our history but also unfailingly reflects the moods and sentiments of contemporary society. Today, faced with so much uncertainty, we need something reassuring: a beautiful black dress of superb craftsmanship, an elegant handbag, a warm coat whose trimming reflects the light of hope.

This mood also emerges in the Crida fall/winter collection we unveiled during Milan Fashion Week with a press-acclaimed event. In Crida’s upcoming winter collection there are timeless pieces—the boldness of blacks and grays, the lightness of ombré chiffon, the elegance of polka dots.

But now it’s time for spring and color, and never have our dresses—already available online and in stores—more perfectly captured the craving for lightness, summer, and vibrant hues.

Visit our site to discover the world of Acqua—the name of the collection—inspired by Puglia and its beauty.

And happy spring to everyone!