June Editorial

Girls, let me say a huge THANK YOU!!! Yes, to you wonderful Crida girls who read this editorial every month, who view and comment on our dresses on Instagram, and especially to you who welcomed us at each stop of the summer collection tour with such warmth and enthusiasm.

Daniela and I have spent these past months traveling all over Italy to share up close the fashion we believe in, and thanks to word of mouth from so many friends, the response has been loud and clear. In Florence, Milan, Monte Carlo (yes, we even went abroad!), Rome, and Lecce we met countless amazing women—each different, yet united by their passion for dresses done our way: unmistakably Italian, expertly made, and easy to wear.

Our goal was to let many women see, touch, and try on our designs so we could understand the fit of each piece and the varied needs of every client—and the outcome was a spectacular success that exceeded all expectations. The greatest satisfaction? When someone would arrive saying “I’d love to try a Crida dress but I’m afraid it won’t suit me since I’m not shaped like you,” and then emerge from the fitting room with a huge smile, wearing the perfect style for her figure.

The real challenge we set for ourselves—working at a more mature age—is to create dresses that flatter every woman. Since neither Daniela nor I are models or young girls, we know exactly which areas need careful attention, and when we develop our new styles we focus on every detail that makes a woman feel great in a dress.

Here’s another thing: between stops on this exciting Crida Tour, we’re also finishing the sample line for our Spring–Summer 2025 collection—and as we tweak each new model, we try them on ourselves (rather than using professional models as most brands do). This way we can fine-tune the length, the pleats, the neckline, ensuring each garment is elegant, comfortable, and above all beautiful—just like the friends we’ve met across Italy.

So thank you for all the smiles you’ve shared with us, for the warmly received compliments, and for the photos you keep sending of yourselves in Crida.

Our journey across Italy isn’t over yet, and hoping that true summer weather is finally on its way, here are our last two stops this month: June 14th–16th we’ll be in Forte dei Marmi at Shaft Jeans on Via Roma, and at the end of the month, June 28th–30th, we’ll be in Capri at Parisienne, the beautiful boutique right on the Piazzetta.

So, dear friends, keep following our social channels for all the details on these events—we hope to see you soon!