July Editorial
We truly ended the Crida tour of these past months in style, bringing our dresses to the most magical and elegant island in the Mediterranean. A long‐time partner rooted in Capri tradition—the Parisienne, with its windows overlooking the legendary Piazzetta—and an exclusive Crida capsule in cotton seersucker with fine brush‐stroke stripes took center stage in a summer event and collaboration that generated much interest and curiosity.
For Daniela and me, those three days were magnificent meetings with exceptional women: Mariaelena Aprea, the mind and heart behind Chantecler jewelry, a symbol of Capri’s goldsmith artistry; Fiona Swarovski, one of the island’s most admired and captivating ladies; Chantal Sciuto, the dermatologist beloved by anyone seeking youthful, well‐cared‐for, natural skin; and the many Italian and international friends who stopped by the Parisienne to try on and buy our dresses.
On the island, there’s a wonderfully relaxed yet incredibly chic dress code: flat sandals, colorful dresses, roomy and comfortable woven bags. All strictly made in Capri, with no logos. A white linen shirt, a straw hat, a vibrant cotton skirt, or a Crida dress… and you’re perfect for a stroll along the lanes lined with blooming bougainvillea.
Just like Jacqueline Bouvier did when—long before she became Mrs. Kennedy or Mrs. Onassis—she went straight to the Parisienne to choose fabrics for her above‐the‐ankle shorts (this summer’s big trend) and sleeveless tops that defined an era. It was the 1960s, and seated in the Piazzetta were Gianni Agnelli, Brigitte Bardot, and Alain Delon. Today, in the island’s most frequented restaurants, we’ve bumped into Zac Efron, Bebe Vio, and even some footballers—but always in that classic Capri mood: when Neapolitan songs start playing, everyone sings along (even if they get the words wrong), and if disco music kicks in, you’ll find people dancing on tables, waving their napkins.
The beauty of Capri is that, despite the world changing, it has preserved its traditions, scents, and flavors—still enchanting tourists and habitués alike.
If you happen to visit the island, don’t forget to savor an iced coffee at the Piccolo bar in the Piazzetta—accompanied by a whole‐grain fig cookie—stop by the historic workshops for custom‐made sandals, and take the breathtaking walk (yes, it’s many steps) from the natural arch to the Faraglioni. And of course, save time to visit the Parisienne and discover the exclusive capsule of Crida dresses.
Have a wonderful summer, dear Crida girls!