JULY 2024 EDITORIAL
We truly finished the Crida tour of recent months in style, bringing our dresses to the most magical and elegant island in the Mediterranean. A historic partner of Caprese tradition, La Parisienne—whose windows overlook the legendary “Piazzetta”—and an exclusive Crida capsule collection made of fine-striped cotton seersucker, were the protagonists of a summer collaboration and event that sparked great interest and curiosity.
For Daniela and me, it was three magnificent days spent meeting special women: from Mariaelena Aprea, the mind and heart behind Chantecler jewelry—the symbol of Caprese goldsmith art—to Fiona Swarovski, one of the island’s most admired and fascinating ladies, to Chantal Sciuto, the beloved dermatologist for those seeking young, well-cared-for skin and a natural look, and the many Italian and foreign friends who stopped by La Parisienne to try on and buy our dresses.
There is a very relaxed and tremendously chic way of dressing here on the island: flat sandals, colorful dresses, and spacious, comfortable woven bags. Everything is strictly “Made in Capri” and “no logo.” A white linen shirt, a straw hat, a colorful cotton skirt, or a Crida dress is all you need to be perfect while strolling through the narrow streets surrounded by blooming bougainvillea.
Just as Jacqueline Bouvier did when, not yet Mrs. Kennedy and certainly not Onassis, she would go straight to La Parisienne to choose fabrics for her ankle-length trousers (which are back in high fashion this summer) and the sleeveless tops that defined an era. It was the 1960s, and seated in the Piazzetta were Gianni Agnelli, Brigitte Bardot, and Alain Delon. Today, in the island’s most popular restaurants, we happened to run into Zac Efron, Bebe Vio, and several football stars, but always with the same Caprese mood: when the Neapolitan songs begin, everyone sings together—even if they get the words wrong—and if disco music starts, everyone dances on the tables waving napkins.
The beauty of Capri is that although the world has changed, it has managed to keep its traditions, scents, and flavors intact, which continue to enchant tourists and regulars alike today.
If you happen to be on the island, don’t forget to have a cold coffee at the Piccolo bar in the Piazzetta, accompanied by a small wholemeal fig biscuit; visit the historic workshops to have custom sandals made; and take a walk (with many steps, I know, but of breathtaking beauty) from the Natural Arch to the Faraglioni rocks. And of course, save some time to stop by La Parisienne to discover the exclusive Crida capsule collection.
Have a wonderful summer, dear Crida girls!