JANUARY EDITORIAL

The wish I want to share with you these days is to start 2025 with significant goals in mind—each in your own field, whether professional, emotional, or personal. But since I imagine you are also fashion enthusiasts and followers of Crida, I also want to add that the beginning of a new year is the perfect time to redefine your style, both inside and out.

Are you familiar with the word “decluttering”? It literally means removing unnecessary items—to clear out and reorganize to gain new space, in your wardrobe but also in your life. Leave behind what no longer represents you and try to explore the new with boldness and curiosity.

This certainly applies to friendships: cultivate true ones with passion and commitment, and let go of those that are toxic or add nothing to your life but weight. Regarding your look, eliminate without regret the pieces that don’t enhance you and focus on garments that speak about who you are: an iconic piece, a color palette that illuminates you, or a special detail that catches the eye.

But style is not just appearance: to be and feel special, work on yourself as you would on an impeccable look. Try a digital detox, a regenerating skincare routine, and—why not—organize your days to include more than just work commitments or tiring chores: keep a space for yourself every day to do something you truly enjoy and find relaxing, whether it’s a walk, coffee with a friend, an exhibition, or a good book.

Dare to change your image: a new haircut, a unique perfume, or an accessory that defines you.

I believe that every step toward a better year begins with the intention to shine. And we at Crida work to ensure that this happens for every woman who chooses our dresses.

Fashion is an extension of who you are. Dressing up is a game, of course, but it can also be a wonderful ally in overcoming vulnerabilities and shyness, allowing others to know you in a different, brighter light.

Use it to express your best self, because the new year is just waiting for you to leave your mark!