January Editorial

Exactly three years ago—January 2020—Daniela and I began presenting the first Crida collection in our showroom. In reality, rather than a collection, it was a capsule of ten dresses born from a very specific vision: only dresses, only natural and sustainable fabrics, only Italian craftsmanship. It wasn’t an easy start, even though the idea was a winning one. There was the pandemic, the lockdown, cancellations, and the thousands of doubts that assailed us.

Should we push forward or give it all up? We moved forward, thanks also to you, who in that terrible 2020 bought our silk dresses online and placed your trust in us. So today, three years later, Daniela and I are ready to deliver the new models for Spring-Summer 2023 to 50 stores in Italy and to land in the American market thanks to Neiman Marcus.

For us, this is a source of immense satisfaction, but it is also a job that keeps growing. We must oversee production and the delivery of orders made by boutiques, and in the coming weeks, bring the brand-new samples for next winter to the showroom. About 80 pieces, among which you will find some of our classics and many new items that represent our vision of winter style for a refined, conscious, elegant, and Italian woman.

We are preparing for another demanding season of work. You see us running every day to manage everything; we love sharing what goes into a dress, not only to justify its value but also to convey the message that women’s strength, friendship, and determination can achieve great things. The fashion business is not just glamour, parties, and sequins: it is hard work, creativity, commitment, and passion. And for us, it is also a love for Italy, which is not just our country, but the homeland of elegance and style.

So, to the friends and followers who follow us on social media, who write to us, and who love Crida and what it represents, we want to offer the simplest, truest, and most sincere wish for this 2023 that has just begun. May it be a year that is simply… normal.

It is up to us to make it special, with our dreams and our ability to turn them into reality! Wishing you good work and a good life.

Cristina and Daniela