January Editorial

Make a wish, express a desire. That’s the greeting we sent you with our holiday video. Who among us doesn’t have wishes to fulfill for ourselves or for others? A dream, maybe small and private, or something much bigger… In any case, the start of the year always pushes us to take stock, set good intentions, turn the page, and move forward. For us at Crida Milano, 2023 was a crucial year of growth and consolidation, and now 2024 promises to be full of new challenges.

In the meantime, we remain true to our principles of sustainable Italian fashion in a sector increasingly split into two macro-groups: luxury brands and fast fashion. Well, we proudly position ourselves in the middle, representing a lifestyle and elegance for women who consciously choose what they wear, read labels, touch fabrics, and don’t need a logo to feel chic. It’s not easy to follow this path, because buying non-imported fabrics and working with Italian manufacturers is very costly today, but we don’t want to abandon the project we dreamed up and designed back in 2020.

Daniela and I have just finished the sample collection for next winter (you know that fashion is always six months ahead of what you find in stores), and we’ve built this new collection that we will present in February, designed with the ideal vision of a wardrobe that is both easy and refined at the same time. A metropolitan allure, with several touches of black, a sleeker silhouette, fewer circle skirts, and more dresses and pencil skirts—ideal for daytime but also effortless for evenings.

So, our dream for this year is to convey to women that fashion is not ostentation, luxury, and appearance. It’s, above all, substance—fibers, fabrics, details that together create a refined outfit that’s easy to wear from morning to night.

This is our challenge, and meeting more and more women wearing our pieces makes us feel that we’re on the right track.

January, you know, is also the time for special prizes and can’t-miss offers. But it’s also the time for post-holiday diets, gym memberships, or, as I do, an alcohol detox.

Before we’re completely overtaken by the sadness of these deprivations, we can console ourselves by buying something we’ve long desired that’s now easier to purchase. So watch our social channels closely, because from mid-month there will be offers to snap up, announced in our newsletter and on Crida’s Instagram page.

Our wish is that all your dreams may come true, like those of the little girl who closed her eyes in front of the carousel in our video.