Crida is a dress that never tires, designed to dress you without ever being excessive. A garment crafted from the finest Italian fabrics that will remain in your wardrobe without ever going out of style. The perfect synthesis of everyday elegance to be worn with joy from morning to night.
Complete, essential, and recognizable this is the Crida dress
Fluid, zipper-free, and featuring refined details in the sleeves and collars. The Crida dress caresses without clinging; it is a whisper of timeless femininity, a discreet elegance that arrives on tiptoe but is made to stay. Beyond seasons, beyond fleeting trends—to buy less and buy better, in an ethical and sustainable way.
A zero-km fashion profoundly Italian
Natural silks from Como and Tuscany, splendid cottons made in Bergamo: Crida is Italian fashion in both material and style. Behind every dress is a natural fabric that will never harm the environment and will remain beautiful after every wash. But there is more. Every garment is a message of love for our country, and each one is named after an Italian location to celebrate the local origin of the fabrics: this is Crida’s unmistakable signature and its commitment to supporting our economy and its manufacturing excellence, now more than ever.
The story of a friendship lasting over 20 years
Sisters in spirit and style, Cristina Parodi and Daniela Palazzi are the creative duo behind Crida, the brand through which they gave life to the woman they always imagined: classic and chic, noticed for her elegance. Together, the two friends turned their all-female bet into reality, and today they continue to tell their idea of fashion, which has never changed over the years: Italian, authentic, and sustainable.
Cristina Parodi Journalist, TV host, and ambassador in the field of international cooperation.
Cristina is communication, words, and relationships. She has always been curious about stories, whether they relate to news, lifestyle, or fashion. She loves clothes because they tell the story of those who wear them.
In 2015, she published “Sei perfetta e non lo sai” (You are perfect and you don’t know it), a guide to help all women enhance their style and avoid fashion mistakes. Though, in reality, she believes that in life, one always learns something from mistakes. Her mantra is to always strive for improvement while believing in oneself, as taught by the yoga she practices regularly.
Wife, mother, professional, friend. She is always on the go. She belongs, as she says, to that category of imperfect but happy women.
Daniela Palazzi PR, event organizer, and designer
Since childhood, she has designed clothing and knitwear, seeking to translate her lifelong knowledge of design and modern art into her creations. A mother of four children who were the turning point of her life, she never abandoned the idea of transforming her passion for fashion into a new career and a new adventure to share with her friend and partner, Cristina.
Thus Crida was born, her latest creation.
She is convinced that when you dream, you must dream big, and that it is never too late to try.