February Editorial
I’m not sure under which astral conjunction my zodiac sign (Scorpio) fell at the start of 2025, but it certainly wasn’t a fortunate one. My beloved mother-in-law Mimma passed away, and it was a great sorrow for the whole family—and on top of that, I managed to injure myself. During the shoot for next winter’s collection I slipped in my clogs: fractured the fifth metatarsal, cast, and crutches for a month. But I’m a born optimist, so I’m looking ahead to this February—jam-packed not only with work but also with major events like Sanremo and the upcoming Fashion Week—with my usual enthusiasm. “Never stop” has always been my motto. And never mind that I won’t be able to wear heels—Crida dresses look just as good with sneakers and loafers, especially because in the new spring-summer collection, about to drop online and in stores, we’re debuting for the first time the travel pants: stunning wide-leg, masculine-pleated trousers that, I know already, will save me on every occasion!
Daniela and I are busy on many fronts these weeks: the Fall-Winter ’25/26 sales campaign is kicking off in our Milan showroom and beyond. We’re super excited because our garments are about to enter two more key markets— the United States and Australia/New Zealand. I can hardly believe how far we’ve come together, driven by our passion for a fully feminine Italian style since that distant 2020, when at the dawn of the pandemic we started this adventure, all uphill, of course. I still remember how many people advised us to give up and abandon a venture trying to sail in stormy seas. We didn’t—we held course, grit our teeth, and little by little, step by step, we crossed this ocean of difficulties, bringing Crida to be a brand known and appreciated not only in Italy but worldwide.
Nothing is easy even now, mind you, but the mix of pride and confidence we feel each time an online order arrives or we see our dresses in the windows of beautiful boutiques makes every effort worthwhile. And it drives us to do even better in the face of a global economic situation far from simple, with some markets like America in strong expansion and Europe struggling to find unity and strength against the gigantic powers of Russia and China.
That’s why we’ve named the upcoming Fall-Winter Wonderland, the land of wonders: because we like to dream of a world living in perfect harmony, with clean energy and respect for the environment, without walls or wars, without impossible tariffs and without migrants fleeing their lands only to die at sea. But dreams alone won’t change the world unless they’re backed by shared commitment and passion.
“After all, we’re just people, with feelings and anxieties. We’re grains of sand on a grain of sand orbiting the sun,” goes a song called Hiroshima that I love so much. We make clothes, not political strategies, but we like to think that if all those grains truly wanted it, our Earth could be a wonderful place—like Alice’s Wonderland. Remember it? The world she falls into, where everything is different and the impossible becomes possible—it reminds us how important it is to commit, not give up, and nurture our dreams, no matter our age. Many limits exist only in our minds. And even if not all wishes can come true, it’s still right to chase them and try to fulfill them.