Ready to start again? We at Crida certainly are, with an Autumn/Winter collection that marks another step forward toward a total look for day and evening—super refined yet easy to wear. Just as you’ve come to expect: our goal is to be elegant on every occasion, but never overdressed, never too eccentric or flashy. Crida’s style is defined by the quality of its fabrics, and in this collection we’ve added touches of light to dresses and outerwear, as well as plenty of black and gray—the easiest, most city-friendly, most metropolitan colors, as the collection name itself suggests—dedicated to a woman who loves dresses but doesn’t give up street style.

The season’s trends include silhouettes that nod to the ’50s and ’60s, refined sheer ombré chiffon in the newest blouses and dresses to pair with structured blazers—a blend of romance and casual wear. The sleeveless white gilet with padded shoulders is a must-have, ultra-chic worn with a dress or with jeans. It still carries that quiet-luxury vibe, illuminated by glimmers decorating coats, jackets, and dresses, or by fringed details that make wool and crepe chemisiers truly special. And of course there are the silk dresses, but we also introduce a brand-new cargo skirt in gray wool faille with a matching blouse, adding edge to an outfit while keeping it chic. Plus the brand-new Crida bomber—a piece that’s neither a jacket nor a coat, but the must-have outer layer for fall.

The new collection, available online and in the finest stores across Italy, is called Metropoli. It was born from reflecting on the needs of the women who follow and shop with us—“girls,” as we like to call ourselves—aged 30 to 60, living in cities big and small, with families or single, but all leading busy lives balancing work, family duties, travel, or evenings out with friends. The dresses Daniela and I designed for this season were created for them: women with little time to prepare, always on the go, who love what they do and wear, and who care about sustainability. Impeccable cuts, special colors, always-natural materials, and of course super-flattering silhouettes. Crida’s femininity takes to the streets, becoming even cooler and more contemporary. Discover it online and keep following our social channels.

This fall, the Crida tour will once again kick off in various Italian locations—and maybe we’ll have the chance to meet in person. But first, we have the Venice Film Festival and then New York ahead of us. Wishing you all a great new start!

We truly ended the Crida tour of these past months in style, bringing our dresses to the most magical and elegant island in the Mediterranean. A long‐time partner rooted in Capri tradition—the Parisienne, with its windows overlooking the legendary Piazzetta—and an exclusive Crida capsule in cotton seersucker with fine brush‐stroke stripes took center stage in a summer event and collaboration that generated much interest and curiosity.

For Daniela and me, those three days were magnificent meetings with exceptional women: Mariaelena Aprea, the mind and heart behind Chantecler jewelry, a symbol of Capri’s goldsmith artistry; Fiona Swarovski, one of the island’s most admired and captivating ladies; Chantal Sciuto, the dermatologist beloved by anyone seeking youthful, well‐cared‐for, natural skin; and the many Italian and international friends who stopped by the Parisienne to try on and buy our dresses.

On the island, there’s a wonderfully relaxed yet incredibly chic dress code: flat sandals, colorful dresses, roomy and comfortable woven bags. All strictly made in Capri, with no logos. A white linen shirt, a straw hat, a vibrant cotton skirt, or a Crida dress… and you’re perfect for a stroll along the lanes lined with blooming bougainvillea.

Just like Jacqueline Bouvier did when—long before she became Mrs. Kennedy or Mrs. Onassis—she went straight to the Parisienne to choose fabrics for her above‐the‐ankle shorts (this summer’s big trend) and sleeveless tops that defined an era. It was the 1960s, and seated in the Piazzetta were Gianni Agnelli, Brigitte Bardot, and Alain Delon. Today, in the island’s most frequented restaurants, we’ve bumped into Zac Efron, Bebe Vio, and even some footballers—but always in that classic Capri mood: when Neapolitan songs start playing, everyone sings along (even if they get the words wrong), and if disco music kicks in, you’ll find people dancing on tables, waving their napkins.

The beauty of Capri is that, despite the world changing, it has preserved its traditions, scents, and flavors—still enchanting tourists and habitués alike.

If you happen to visit the island, don’t forget to savor an iced coffee at the Piccolo bar in the Piazzetta—accompanied by a whole‐grain fig cookie—stop by the historic workshops for custom‐made sandals, and take the breathtaking walk (yes, it’s many steps) from the natural arch to the Faraglioni. And of course, save time to visit the Parisienne and discover the exclusive capsule of Crida dresses.

Have a wonderful summer, dear Crida girls!

Girls, let me say a huge THANK YOU!!! Yes, to you wonderful Crida girls who read this editorial every month, who view and comment on our dresses on Instagram, and especially to you who welcomed us at each stop of the summer collection tour with such warmth and enthusiasm.

Daniela and I have spent these past months traveling all over Italy to share up close the fashion we believe in, and thanks to word of mouth from so many friends, the response has been loud and clear. In Florence, Milan, Monte Carlo (yes, we even went abroad!), Rome, and Lecce we met countless amazing women—each different, yet united by their passion for dresses done our way: unmistakably Italian, expertly made, and easy to wear.

Our goal was to let many women see, touch, and try on our designs so we could understand the fit of each piece and the varied needs of every client—and the outcome was a spectacular success that exceeded all expectations. The greatest satisfaction? When someone would arrive saying “I’d love to try a Crida dress but I’m afraid it won’t suit me since I’m not shaped like you,” and then emerge from the fitting room with a huge smile, wearing the perfect style for her figure.

The real challenge we set for ourselves—working at a more mature age—is to create dresses that flatter every woman. Since neither Daniela nor I are models or young girls, we know exactly which areas need careful attention, and when we develop our new styles we focus on every detail that makes a woman feel great in a dress.

Here’s another thing: between stops on this exciting Crida Tour, we’re also finishing the sample line for our Spring–Summer 2025 collection—and as we tweak each new model, we try them on ourselves (rather than using professional models as most brands do). This way we can fine-tune the length, the pleats, the neckline, ensuring each garment is elegant, comfortable, and above all beautiful—just like the friends we’ve met across Italy.

So thank you for all the smiles you’ve shared with us, for the warmly received compliments, and for the photos you keep sending of yourselves in Crida.

Our journey across Italy isn’t over yet, and hoping that true summer weather is finally on its way, here are our last two stops this month: June 14th–16th we’ll be in Forte dei Marmi at Shaft Jeans on Via Roma, and at the end of the month, June 28th–30th, we’ll be in Capri at Parisienne, the beautiful boutique right on the Piazzetta.

So, dear friends, keep following our social channels for all the details on these events—we hope to see you soon!

Fashion for me is and remains a dream, not just a need.

After many years as a fashion journalist and now as an entrepreneur, I continue to be enchanted watching the fashion shows of the great maisons, which with their clothes tell a story that goes beyond the garments to wear. Fashion represents the narration of the world we live in, the changes in our society, through the style and messages that designers want to convey with their creative work.

Recently, we have been witnessing more and more sudden and inexplicable changes in the direction of brands, from Dries Van Noten retiring to Pier Paolo Piccioli being replaced by Alessandro Michele at the helm of Valentino, small tremors triggered by the needs of the large financial groups that move the world of high fashion, primarily looking at profit logic. And a part of this dream seems to fade away…

At Crida, which is proudly a tiny part of this world, we continue to think of fashion as a world driven not only by money but by the beauty of made in Italy and the possibility of conveying, with our clothes, not only elegance but also a social commitment. That’s why I want to tell you about this new project. Which comes from far away.

There is a place in Africa, in Zimbabwe, called Beitbridge. It is one of the driest areas in the country where the effects of climate change have had dramatic consequences on the local population. I was there with Cesvi on one of the many trips I took with them, one that has remained in my heart. Ten years ago, an orange grove planted by Cesvi in this very poor agricultural region changed the fate of the community. With a skillful use of water through special drip irrigation systems, the small plants grew and bore fruit, bringing money and well-being to the population. And do you know what the most beautiful thing is? The fact that it was the women who committed to this plantation, first working the fields and then gradually becoming entrepreneurs able to help all the families in the area with this business. What does this have to do with fashion?

I am telling you about it today in this editorial because that place, those women I met with their hands in the soil and the little children carried on their backs with a sash, inspired an idea that has become concrete and today has a name. It’s called Acqua, and it is a fashion project born from the meeting between me and Daniela and another woman from Bergamo, Dada Arrigoni, a designer who creates wonderful jewelry. Together we thought of a collaboration dedicated to the female world and with a positive imprint. We wanted to do something that could bring a change, even a small one, in the lives of women.

This is how Acqua was born, an exclusive capsule of Crida dresses and Dada Arrigoni jewelry. 15% of the proceeds from this limited edition, available from April 19 on our website, will be used by Cesvi for the agricultural development project in Zimbabwe, which could extend to other areas and help other women and families fighting against drought and hunger.

Crida x Cesvi Crida x Cesvi

Aqua green is the dominant color: a fresh and elegant shade present in the long silk chiffon dress with a silver fil coupé that we made thinking of summer evenings and in the iconic Happy Frog rings and bracelets by Dada Arrigoni. A precious dress but easy to wear on many occasions and special jewelry to match. But above all, a mission entirely for women that aims to raise awareness about the water issue, climate change, and the emergencies that result from it. Water gives life, green gives hope, and fashion for us must always also be the driver of a small positive change. Promoted by three women for African women.

So the dream becomes reality.

Cristina Parodi

To contribute to the project and for information www.cesvi.org

The limited edition of Crida will be on sale online at www.crida.it

The Dada Arrigoni jewelry capsule will be on sale at the maison in Bergamo and selected retailers www.dadaarrigoni.com

Thanks to King Giorgio for saying: “I’m tired of seeing a madwoman parading around in her underwear on Via Montenapoleone in Milan. Women turned into objects of desire… and if 50 percent of men love them that way, 50 percent say no”.

The recent Milan Fashion Week in my view strongly reaffirmed this call to elegance. On the runways we saw more substance and style and less exhibitionism. But no one expressed the concept with such clarity as he did. “Dress women with elegance and not just with provocations”: that was his dictum at the end of a magnificent show featuring flowers blossoming on winter garments in velvet and precious silks.

I must say that at this Milan Fashion Week I saw few extravagances and many wearable, elegant trends. Magnificent, luminous coats, low heels paired with evening dresses, retro allure in lightweight skirts matched with heavy menswear-inspired jackets. Even corsets and veiled hats reappeared—timeless symbols of our grandmothers’ feminine charm.

One must know the past, understand where we come from, to grasp who we are today. Fashion is not only the guardian of our history but also unfailingly reflects the moods and sentiments of contemporary society. Today, faced with so much uncertainty, we need something reassuring: a beautiful black dress of superb craftsmanship, an elegant handbag, a warm coat whose trimming reflects the light of hope.

This mood also emerges in the Crida fall/winter collection we unveiled during Milan Fashion Week with a press-acclaimed event. In Crida’s upcoming winter collection there are timeless pieces—the boldness of blacks and grays, the lightness of ombré chiffon, the elegance of polka dots.

But now it’s time for spring and color, and never have our dresses—already available online and in stores—more perfectly captured the craving for lightness, summer, and vibrant hues.

Visit our site to discover the world of Acqua—the name of the collection—inspired by Puglia and its beauty.

And happy spring to everyone!

Como | Abito lungo in satin di seta | Crida Milano

The sun is starting to warm us, and we already feel like shedding our jackets.

Perhaps we should wait a little, but in the meantime we can spot the new trends. […]

Read the full article

Are you ready for the new Crida collection?

“ACQUA,” Crida’s spring–summer collection dedicated to one of Italy’s most beautiful regions—Puglia—is about to arrive in stores and on our website.

The colors of the sea in shades of silk, chiffon, and cotton speak of summer evenings, light and breeze, of easy yet refined elegance—in one word: Crida style.

There are also plenty of city-ready pieces: shirtdresses and co-ords in prints and solids to accompany every moment of the day. And it’s not just dresses: Crida’s first suit debuts for lovers of jacket-and-skirt sets—a pencil skirt that flatters every figure and a special, ultra-feminine jacket unlike any classic blazer.

For important occasions, there’s the one-shoulder dress: a special evening long dress with impeccable construction that you slip on like a t-shirt, no zippers needed. And don’t miss the ombré dresses, guaranteed to make you stand out on warm summer nights.

As always, you’ll find everything in the many stores that carry us and on our website starting mid-February.

Keep following us on Instagram and TikTok, where we’ll show you through videos the less visible—but most interesting—side of our work. We’ll take you inside the ateliers that make Crida dresses—excellence-driven companies located between Bergamo, Milan, and Brescia—to highlight, images included, the value of Made in Italy that we believe in and that forms the foundation of this project.

Make a wish, express a desire. That’s the greeting we sent you with our holiday video. Who among us doesn’t have wishes to fulfill for ourselves or for others? A dream, maybe small and private, or something much bigger… In any case, the start of the year always pushes us to take stock, set good intentions, turn the page, and move forward. For us at Crida Milano, 2023 was a crucial year of growth and consolidation, and now 2024 promises to be full of new challenges.

In the meantime, we remain true to our principles of sustainable Italian fashion in a sector increasingly split into two macro-groups: luxury brands and fast fashion. Well, we proudly position ourselves in the middle, representing a lifestyle and elegance for women who consciously choose what they wear, read labels, touch fabrics, and don’t need a logo to feel chic. It’s not easy to follow this path, because buying non-imported fabrics and working with Italian manufacturers is very costly today, but we don’t want to abandon the project we dreamed up and designed back in 2020.

Daniela and I have just finished the sample collection for next winter (you know that fashion is always six months ahead of what you find in stores), and we’ve built this new collection that we will present in February, designed with the ideal vision of a wardrobe that is both easy and refined at the same time. A metropolitan allure, with several touches of black, a sleeker silhouette, fewer circle skirts, and more dresses and pencil skirts—ideal for daytime but also effortless for evenings.

So, our dream for this year is to convey to women that fashion is not ostentation, luxury, and appearance. It’s, above all, substance—fibers, fabrics, details that together create a refined outfit that’s easy to wear from morning to night.

This is our challenge, and meeting more and more women wearing our pieces makes us feel that we’re on the right track.

January, you know, is also the time for special prizes and can’t-miss offers. But it’s also the time for post-holiday diets, gym memberships, or, as I do, an alcohol detox.

Before we’re completely overtaken by the sadness of these deprivations, we can console ourselves by buying something we’ve long desired that’s now easier to purchase. So watch our social channels closely, because from mid-month there will be offers to snap up, announced in our newsletter and on Crida’s Instagram page.

Our wish is that all your dreams may come true, like those of the little girl who closed her eyes in front of the carousel in our video.

When I stepped into the hair and makeup room with the Crida garment rack in my arms, I noticed the women seated before the mirrors turn and look at me with interest. They were all different, yet shared a common trait: smiles on their faces and curious eyes at the prospect of a new experience. We were at the Fairmont Hotel in Monte Carlo, the heart of luxury and high society in the principality, where Daniela and I—never ones to stay still—had set up a pop-up with our dresses to meet our Monegasque clients and friends. But this audience was different. On closer look, these women—some around our age, others younger—had something unique and special: some had very short hair growing back, others (as I later discovered while fitting them) had a single breast and scars or bandages from recent surgery. They were oncology patients supported by an organization (contact@ecoutecancerreconfort.org) that assists them in post-operative recovery—the most difficult moment in a woman’s life when, after such surgery, she feels deprived of her femininity and beauty. The brilliant idea of Vera Facchetti, the event organizer, was to gift these warriors an unforgettable moment of visibility through a fashion show, to which Crida enthusiastically contributed. Nothing utterly groundbreaking—initiatives of this kind have existed for some time and many are now well-established—but when an idea is beautiful and does good, why not replicate it? Copying in this case is both legitimate and welcome.

I reflect on this because I was struck by the controversy raised by Raptus and Rose—a brand I admire because for years they have staged a major runway show featuring women who have faced and conquered cancer—against another maison, Antonio Marras, for creating, with his signature poetic touch, around twenty gowns for oncology patients who, by walking the runway, demonstrated their strength and celebrated their beauty, sending a powerful message of solidarity and hope. The accusation was that “they stole our idea” by doing something similar to what we have successfully done for years. Fashion is certainly about creativity and novelty, but how often does it borrow from past archives or other sources? In this case, copying and replicating an initiative that gives women confidence in a moment of vulnerability and places them at the center of a world usually represented by far more famous but predictable faces seems to me not a problem but a beautiful opportunity.

Our little Monaco show did not spark any controversy—also because it lacked the visibility ambitions or communicative power of those I mentioned. It hardly matters. The only intent was to make these women—who needed to be admired and applauded—feel happy and in the spotlight for a day with their beauty, and so it was.

Every time a woman steps out of the dressing room in a Crida dress to see herself in the mirror, it is an overwhelming emotion for us; but to follow the preparations for that show, to select with these fragile yet determined women the dress best suited to their physiques, to choose the accessories, and finally to watch them enter the room looking radiant in colorful silk gowns—with eyes shining and smiles on their faces—was a rainbow of emotions we will never forget. Never have we felt as proud as we did that day to have created pieces that are both elegant and effortless, that flatter all women and bring joy, lightness, and style to whoever wears them.

Tomorrow’s fashion revealed itself these past weeks on the runways in all its beauty, creative power, and originality—but also in its most important role: interpreting society and sending profound messages. That is the task of every fashion house today. You can no longer just create clothes; you must tell a vision, convey a strong idea so that purchasing an item is driven not only by aesthetics but by the ideal it represents and in which each of us wants to see ourselves. In short, fashion has become a serious matter—not only from an economic business standpoint (the Italian fashion industry now invoices €102 billion and continues to grow) but as an expression of thought.

I appreciated that almost every show featured diverse types of women—different body shapes, sizes, and skin tones: this is now a hard-won achievement, at least on the catwalks, thanks to designers who value fluidity and diversity. Yet each collection also carried a deeper message:

  • Maria Grazia Chiuri for Dior continued her exploration of the bond between femininity and feminism, celebrating the “witches” who in her vision are all the strong, rebellious women in our society.
  • Gucci, Milan’s most-anticipated show for Sabato De Sarno’s debut, turned a new page—starting from a minimalist luxury and reinterpreting the maison’s cult pieces with all excess stripped away.
  • Yves Saint Laurent showed the saharienne jacket, a return to roots in the name of simplicity, to reaffirm that the most important element is not the outfit but the woman wearing it.
  • And then Prada with its lightness; Fendi with its astonishing color combinations; Bottega Veneta and Tod’s showcasing Italian craftsmanship at its highest level—these, I believe, were the most special.

From the very start, Crida Milano has held a clear purpose: to create pieces that help today’s woman be herself and feel beautiful at every moment of her day. And given how much women’s roles in society have evolved, we knew our challenge was to design something stylistically perfect, contemporary, yet effortlessly easy.

Just a few decades ago, our mothers rarely wore elegant dresses except on special occasions—carefully stored under mothballs—and their everyday attire was far more subdued, reflecting daily life’s chores and child-care duties.

Our personal revolution has been to offer women a wardrobe they can wear from morning until night for the thousand tasks we juggle in a single day, often without pausing: dropping the children at school, heading to the office, attending appointments, popping into the supermarket, and, why not, meeting friends for an aperitif or going out to dinner.

Is it possible to face all these commitments feeling perfectly put-together in a single outfit? Our answer is yes—provided the dress is elegant yet easy, refined yet comfortable, made from natural fabrics with impeccable cuts. Slip into a silk dress in the morning for a workout, dash to work, then pop by the salon before an evening event? Yes—you’d simply pair it with a loafer or boot instead of a 12-cm stiletto, drape a jacket over your shoulders or a relaxed, unstructured coat that still looks flawless.

Daniela and I have grown over these nearly four years of continuous work, always guided by this clear objective. With each collection, we add a standout piece, an accessory, or a trending dress to make the woman who chooses Crida Milano unique and unforgettable. Have we succeeded? That’s for you to decide. But seeing so many women out in the world wearing our dresses—happy and radiant—suggests the answer is yes.

We’ll be at Rinascente Milan until October 16th—come visit us!