April Editorial

The first flowers have bloomed. Witch hazel, with its seductive scent, has been signaling the arrival of spring for weeks, and now colorful primroses are carpeting gardens and meadows. Magnolia trees are a triumph of large blossoms with thick, silky petals, while in the fields the smaller, more delicate peach and cherry blossoms form magical clouds above the pale green grass. My daughter Benedetta, who studies botany, shows me in her videos the tiny orchids that peek out on Sardinia’s rocky terrain, colored in vivid hues from pink to purple. Wherever you turn your gaze, you glimpse nature’s beauty reborn—and this feeling, I don’t know about you, but it fills me with joy. Spring is the season of promises, of rebirth, of love… and why not, of shopping too.

It’s no coincidence that shop windows are finally lighting up with color: shades of pink, variations of blue, red and orange, on lightweight fabrics like silks and cottons, to show off on the first sunny, breezy days—perhaps draped over your shoulders as a jacket or trench.

And flowers—floral prints aplenty on the new fabrics, which, alongside polka dots, will be the season’s strongest trend.

In Crida’s new collection, now available in stores and online, you’ll of course find all the pieces that make spring brighter and more vibrant.

Polka dots, as you know, are in our DNA and return on elegant silk shirtdresses, but also on lightweight cotton voile dresses with unexpected pairings like blue and burgundy or pink and caramel.

The paprika hue and the brand-new denim shade make skirts, blouses and the sophisticated jumpsuit truly special—easy to wear and impossible to forget.

And flowers? The tropical print appears on long dresses in two color versions—tobacco and sand—brought to life by shades of pink petals. Woven on a precious shiny-and-matte pekan silk, it’s the undisputed star of the newest dresses, perfect for evening events or ceremonies.

But hold on tight, because the most exciting novelty of this collection is… the pants! They’re called travel pants and they’re feminine and incredibly comfortable. Designed with waist pleats, pockets and a wide leg, to wear with sneakers or heels, in perfect Crida style. Casual chic in solid cotton, super-glam in silk with our beloved polka dots. The choice is yours.

And finally, in anticipation of future warm-weather weekends, let me point out the caftan dresses. Nothing like beach cover-ups: if you want to be super-chic on summer evenings or for beach aperitifs, try wearing our refined caftans—in green silk with small black polka dots or in bold stripes brushed with pink, yellow and tobacco.

Yes, just like the flowers blooming around you.

Desire for spring.
Desire for beauty.
Desire for elegance.